E-commerce Website Development

Most platform comparisons argue about features. The decision is usually settled by a percentage. Shopify charges an extra fee on every order if you use any payment gateway other than Shopify Payments: 2.0% on Basic, 1.0% on Grow, 0.6% on Advanced and 0.2% on Plus, on top of the gateway’s own rate, according to Shopify’s Help Centre. Wix charges its own transaction fee on its lower tiers. A custom build has no platform cut at all, but you pay for the build once and for maintenance after it.

Where you sell matters as much as what you sell. Shopify Payments is not offered in every country, Türkiye included, and where it is not, the surcharge is permanent. Below roughly $10,000 a month a platform is almost always right; above it, the numbers are worth running. We set out the full comparison in Shopify vs Wix vs WooCommerce vs a custom build.

Wallniture’s retail store has been live on Shopify since 2020 and has grown alongside the range rather than being rebuilt around it: collections for wall shelves, display ledges, kids and nursery, and brackets, editorial tiles that route shoppers by room instead of by SKU, filtered and sorted collection pages, and product pages carrying full galleries, video, local pickup and Shop Pay checkout. It now sells over 200 products a month.

For Rustic State, the brief was a store the team could keep adding to without a developer in the loop. The work went into the theme, the collection structure and the product templates, so the layout holds as the cast iron range expands rather than degrading into an unsorted grid.

For a small catalogue, run by someone who is not a developer, on a predictable monthly bill, Wix is a real answer, and dismissing it is snobbery. It gets a store online quickly and lets the owner edit it without help. Where it stops is scale: as the catalogue and the order volume grow, you meet the edges of what the platform lets you change. That is not a flaw, it is the trade you make for not having to maintain anything.

We build on Wix when that trade is the right one, and we will tell you when a store has outgrown it. This site used to run on Wix too, before we rebuilt it as a custom site.

Some stores do not fit a storefront. Wallniture for Business needed a specification catalogue and a bulk quote flow rather than a cart, so it was built from scratch beside the Shopify retail store. The Gun Database is a custom web application over a catalogue of more than 1,100 entries, with a command palette, instant search, side-by-side comparison and user accounts.

A custom build means no platform takes a percentage of your orders: you integrate a payment provider directly and pay their rate. The honest counterweight is that you also inherit what the platform was handling, including payment security scope, checkout edge cases, fraud and tax rules. On custom builds you get the source code and repository access, so the store is yours rather than ours.

A store is only as good as its product pages, and product pages are mostly pictures. Much of the imagery running through Wallniture’s store comes from the same studio that built it, from the CGI and photography we have produced for the brand since 2016. We can render the product images, build 3D and AR models for the product pages, and build the store they sit in, so the three are planned together rather than retrofitted.