Phyto Style Essentials

Amber glass, liquid, label type

Essential oil bottles are a hard CGI subject on three counts at once: amber glass has to read as glass rather than tinted plastic, the liquid inside it has to sit at a believable level and refract what is behind it, and the label is small enough that its type has to survive being scaled to a listing thumbnail. The range was modelled once and then re-rendered into everything a marketplace listing needs: a hero with the carton, a clean pack shot on white, a benefits infographic, lifestyle scenes with real botanicals, and the full line-up in a single frame. Rendering rather than shooting is what makes the tail of that cheap: a new scent is a label swap and a re-render, not another studio day with another bottle and another arrangement of props.