Capstone Products Display

The Capstone at Port Imperial is a residential building on the Hudson waterfront in West New York, New Jersey. We rebuilt one of its apartments in Unreal Engine 5, modeled to the real layout and dimensions, then furnished it end to end with the Wallniture range: picture ledges above the sofa, floating shelves in the living room and the study, a rail and hooks in the kitchen, mat and towel storage in the bathroom, a peg board at the entry.

The lighting is fully baked, which is what lets the apartment run in real time rather than as a fixed set of camera angles. That changes what a shopper is actually looking at. Not a product on a white background, but a shelf at its real height on a real wall, in the room it is going into, next to furniture at the right scale, under the light that room gets. This film is a guided pass through the finished space, naming each piece as the camera reaches it.